Here is the introduction to a lengthy, yet hugely informative article concerning the “He Gets Us” campaign, some of which filled screens during the NFL playoffs and will again appear during the Super Bowl.
Last year, I wrote an article called “7 Problems with the He Gets Us Campaign,” in which I critically responded to the $100 million advertising campaign featuring a website, billboards in major cities, a book, and ads that have been viewed more than 300 million times. Perhaps most visibly, the campaign’s ads were featured in last year’s Super Bowl. When thousands of people went searching for more information on it, my article came up, and it went viral—actually pulling down my site at one point! Clearly, a lot of people are interested in knowing more about the nature of these ads.
Fast forward to 2024. Super Bowl Sunday is in a few days, and He Gets Us will once again be running ads that generate widespread curiosity. Given the reach of the campaign and high interest level, I wanted to do an updated evaluation of what He Gets Us is doing today. To that end, I’m going to answer four questions:
- Does the He Gets Us Campaign get skeptics interested in Jesus?
- Does the He Gets Us Campaign get skeptics interested in the right Jesus?
- Do the He Gets Us campaign reading plans take people to the next level of understanding Jesus (beyond the slick website and TV ads)?
- Does the He Gets Us campaign direct people to theologically solid churches for continuing their search for truth?
I highly recommend reading this latest article, as well as Natasha Crain’s first article, which is linked to above and can also be accessed here. The remainder of this article can be read online at:
thegreatprivilege 